Marketing that Means Business
Effective marketing recognizes the importance of clients to a firm, given that the fundamental purpose of any business is to create and keep a client. Our extensive experience has provided us with valuable insight into the sensitive ownership culture of professional services firms.
We are aware of the importance of developing a longer-term plan for the organization, which includes a set of marketing objectives and a marketing strategy, supplemented by a short-term action plan and budget. To develop our plan we follow five basic steps:
Ø Scope, Data Collection, Organizational Analysis
Ø Preliminary Diagnosis and Strategy Development
Ø Action Planning
Ø Implementation/ Execution
Ø Maintenance
Your strategic marketing plan should include:
Ø Marketing Research and Analysis
Ø Customer Retention
Ø Public Relations
Ø Strategic Marketing
Ø Database Marketing
Ø Direct Marketing
If you aren't using all of these marketing processes, how can you expect your organization to stay healthy and grow?
More than likely, your organization got to its present size by using just one or two of these marketing processes.
Imagine what would happen to your organization if you were applying all 6 of these marketing processes!
Ongoing Support
We not only help with the development of your marketing plan but we can also help with the execution. Many companies find it easier to plan than to execute, and as a result, the plan is often not carried out. We can look after both the planning and the execution with you so that people in your organization can get on with what they do best providing service to clients.
Services:
Ø Relationship marketing programs
Ø Customer Satisfaction Surveying
Ø Marketing Research
Ø Target Marketing
Ø Marketing Mix
Ø Competitive Analysis
Ø Branding
Ø Special Event Planning
Ø Ongoing, on-site consultation
Ø Coaching, Mentoring and Training
© GD Barkwell & Associates Inc. Site developed by tmBrochure
Designed & Powered by Tri-Media Integrated Marketing Technologies , Welland, ON 905-732-6431 think@trimedia.com